Rovigo 920 is a brand identity project developed for the Municipality of Rovigo to celebrate the 1100th anniversary of the construction of the city’s castle, perhaps the reason for the city’s name’s etymology. The touristic brand encompasses the city’s cultural venues and the cultural initiatives that take place in them.
Rovigo 920 rediscovers local history through a custom logotype designed from scratch, inspired by the medieval plan of the city. The logotype is designed to work together with photography and with a series of pictograms that lead back to elements present in the architecture and nature of the place.
Rovigo 920 rediscovers local history through a custom logotype designed from scratch, inspired by the medieval plan of the city. The logotype is designed to work together with photography and with a series of pictograms that lead back to elements present in the architecture and nature of the place.
Series of secondary logos created for other important cultural sites in the city, enhancing the rich cultural and artistic heritage of the place to reinforce a new identity image that, through the rediscovery of its origins and past, offers a new take on Rovigo.
Instagram tiles and illustrations.
Credits: art direction by Laura Bortoloni (Ida Studio), brand identity by Laura Bortoloni and Silvia Compagnino, Illustration by Silvia Compagnino.
